Maile Ohye from Google Webmasters shares her advice to startup companies on how to search engine optimize your website. This is a great video to learn from because it’s coming from a main person in Google. This means the advice she is giving you is straight from the search engine giant. The way I look at internet optimization is I focus on making Google happy. Studies show that 70% or more of search is organic and goes through Google. This means by focusing on naturally ranking for your niche specific keywords is probably the best strategy.