There is a lot of debate out there about what SEO actually is and how to do it correctly. Most internet marketers don’t really understand search engine optimization at all. In fact, they simply build out a website, add content, add tags, and promote on social media. That is not search engine marketing, but instead just web design and development. Real SEO goes beyond simply filling out tags and moves into the behind the scenes things you can build to get search engines to rank your website. Good developers focus on making the big search engines happy. This involves things like back links from high PR sites, social signals, article submission, and anchor text. The real pros understand anchor text keyword density and how that can effect your website. They also understand the importance of backlinks from powerful websites and how to optimize anchor text correctly. The only way this can be done is to focus on the changes Google makes and adapt your website constantly. The other advice I would give you is to hire a competent search engine marketing company for you website. If you are a computer expert you will easily be able to do it yourself, but it’s always better to hire a professional. Here are the Top 5 search engine marketing tips for your firm.
1. Fill out your Google Pages Local Listing and verify your address.
2. Post at least 1 blog post per day 5+ days a week.
3. Harness the power of Google by posting your blogs on Google+.
4. Use BackLinks from high PR websites to boost your rankings.
5. Create relevant “anchor text” backlinks to target the keywords you want to search for.
Bonus Tip: Harness the power of Google Images and upload your photos with descriptions and tags.
These are my top 5 seo tips for your company. These are the best “white hat” search tips that you can use to grow your website and beat your competition.