The power of social media cannot be overstated. There are a lot of search engine gurus out there that say social is dead and Google is not using it as a factor for rankings. I agree that it doesn’t have as much power as say an anchor text link but they are definitely using socials in their algorithm. The likes a shares show search engines that there is activity and traffic engaging with your website. The other thing to consider is the coming internet of things which you can read more about in the Harvard article. I also feel in the future socials will play a bigger roll because more and more people are hanging out on social media instead of traditional websites. With that being said, do I think the traditional website is going to die? No I don’t because they are really the backbone of the internet and they have different rules then the Web 2.0’s out there. There are more reasons that I think social media is important though and it’s because of the links you can insert into your profiles. Through your social media accounts you can link into your webpage, and to your other social media. For instance, from your Facebook page you can link into your Twitter, Pinterest, and Youtube. If you log into the advanced settings of your Youtube account you can link to your webpage, Facebook, Twitter, and all other social media platforms. The one thing most people don’t realize is the rules are different for normal webpages and web 2.0 properties. The giant web 2.0’s like Weebly, WordPress, Blogger, ect have a lot of domain authority because of their age and content. If create a webpage on a new domain name then the DA starts and 1 and the PA starts at 1. For a web 2.0 page the DA is usually 80-90 but the PA starts at 1. So that means it can be safer to link web 2.0 properties to each other because the DA is high for both. If this sounds complicated and technical then you might want to think about hiring a search engine optimization company. A good seo company can help you optimize your website for the appropriate keywords, build citations, and strong banklinks. We use a Portland SEO Company called Oregon Web Solutions and they understand how to rank webpages. There is more or less a science to it and the tricky part is the science is constantly changing. Usually twice a year Google will update it’s search algorithm and with changes to fight agains’t spam and other junk websites. If you think your going to spam your way to #1 search rankings in this day and age your mistaking. The only way to get to the top for competitive keywords is quality content, strong anchor text, branding, and correctly targeting your niche keywords. If your just starting out then it’s important to pick a niche that you can easily develop content for. Without quality content it can be hard to rank your webpage with any degree of success. It’s possible to rank your website without daily compelling content but much harder. If I was going to pick a niche it would be in something that I had a lot of first hand knowledge on and would consider myself an expert. I really like the web design niche because I have a lot of experience designer webpages and can really help people. In order to have a good webpage you need good seo which is something I know a lot about. In conclusion, you don’t need social media to rank your website but it helps. Why not use the free banklinks from Facebook, Twitter, and Pinterest to power up your website and build trust with the big search engines. Social media can also drive a lot of traffic to your webpage that otherwise would find out about you. I hope you learning something today now get out there and build your website.
The world of search engine optimization is complex and dynamic. As the world spins so does the internet and the days of old are gone. The old web used to just search websites but now Google has moved in with the Google Business Listings. A lot of business owners have adapted to these changes but many have not. If you look at a search term like “Portland Oregon Hotels” you will notice that website listings do not pull up first anymore. Now the Google 3-Pack pulls up in the number 1, 2, and 3 position. Check out this photo to see what the search looks like.
It is critical for all business owners to properly fill out their Google Listing so they have a chance to be pulled up in the Google pack. If not the highest search result you can obtain is #4. So this is just a quick tip for business owners out there, make sure you fill out your listing correctly.
Maile Ohye from Google Webmasters shares her advice to startup companies on how to search engine optimize your website. This is a great video to learn from because it’s coming from a main person in Google. This means the advice she is giving you is straight from the search engine giant. The way I look at internet optimization is I focus on making Google happy. Studies show that 70% or more of search is organic and goes through Google. This means by focusing on naturally ranking for your niche specific keywords is probably the best strategy.